About

Hi, I'm Brandon.

Brandon, Jasmine, and Cooper

I'm a growth marketing leader based in Oakland. By day I run marketing at Gridwise, the rideshare/delivery driver analytics platform — both the consumer app and our B2B data business. On the side, I take on a small slate of fractional CMO and growth-advisory engagements with early- and growth-stage teams.

Eleven years in, my range is consumer and B2B SaaS, brand and pipeline, content-led growth engines and the unglamorous RevOps plumbing underneath. Two things I'm pretty convinced of.

First, content strategy is the most leveraged investment a marketing team can make — and it only gets truer as AI raises the floor on what every product can do. The work that wins is the work that's hardest to copy.

Second, I'm AI-native. I lead with AI when I think about how marketing should actually run, then weave it into the systems and teams already in place. Not AI as a sidekick — AI as the operating system.

Outside of work: married to Jasmine, raising our daughter Logan (born April 2026), and putting up with Cooper the dog (big-dog guy, always). Trying to get more plugged into the San Francisco marketing and startup scene — if that's you, say hi.

Career

Eleven years in marketing.
Here's the work.

Current role first. Earlier work compressed for readability — ask if you want details on anything.

Gridwise Jul 2024 → present
VP of Marketing

Owned marketing across Gridwise's consumer and enterprise businesses, driving 4.3× revenue growth in two years across consumer subscriptions and enterprise B2B analytics, and scaling the company to an 8-figure annual run rate.

Consumer growth
  • Led the consumer growth team, more than tripling subscription revenue while driving 2× lower cost per subscriber, 4× faster payback, and 4.1× higher LTV:CAC.
  • Leveraged lifecycle marketing to improve day 0 user engagement, increasing trial activation 55% through behavior-based onboarding and early-life engagement.
  • Tripled organic search traffic by scaling high-intent written content and strengthening on-site SEO, resulting in an 80% increase in organic subscriptions.
  • Improved GEO (AI search) visibility into the top 3 results across 7 target industry topics, driving a 23% increase in organic subscriptions.
B2B analytics pipeline
  • Built and scaled a repeatable pipeline generation engine, leading a team of 3 to drive a 4.9× increase in generated pipeline and 6× pipeline coverage in under two years, on a reduced budget.
  • Deployed an account-based marketing strategy across outbound, paid media, and events to land and expand key enterprise accounts and open new verticals, growing weighted pipeline 14× over two years.
Content & PR
  • Rebuilt content strategy to position Gridwise as the category thought leader, deploying a narrative across PR, paid, partnerships, and events that drove 3.2× MQL growth on lower marketing spend.
  • Drove 700+ earned media placements reaching a combined audience of 2.9 billion — including dozens of tier-1 placements in Axios, Bloomberg, NPR, and Fortune — establishing Gridwise as the leading authority on gig worker pay and making organic marketing the #1 source of net-new revenue.
RevOps & infrastructure
  • Orchestrated a Salesforce-to-HubSpot migration, eliminating post-sales invoicing and data delivery issues and built an agentic AI inbound SDR that improved lead response time by 47% and MQL → SQL conversion rates by 25%.
Nickelytics Strategic advisor
Marketing Advisor

Rideshare advertising marketplace. Advised on driver supply and advertiser demand sides. Growth contributions helped position the company for a successful acquisition.

Routezilla Dec 2021 → Jul 2023
Fractional CMO

Scheduling and routing software for home services companies — the system their crews run appointments and routes on. Brought in as fractional CMO to build the marketing function from the ground up: demand generation across paid, SEO, and influencer channels, a CRM with real pipeline visibility, and one unified brand, messaging, and persona system.

750%
Lead lift across
digital channels
Full
CRM + pipeline
visibility built
1
Unified ICP,
messaging, brand
FranShares Sep 2021 → Jul 2024
Head of Growth → VP of Marketing

Fractional franchise investing platform. Joined with no marketing, no team, no brand — built everything from scratch, growing both sides of the marketplace and $75M in pledged investor demand in two and a half years.

42K+
Investors on
the waitlist
$18M+
In investment
subscriptions
40+
CEO podcast
placements
$200M+
Potential deal
flow sourced
Gridwise Apr 2019 → Aug 2021
Growth Lead → Head of Growth

First stint at Gridwise, as the first growth hire. Built consumer growth from scratch — channel testing, SEO, lifecycle, and the martech stack — then worked directly with the CEO on the go-to-market that became Gridwise Analytics, the B2B business I run marketing for today.

1K → 400K
Driver network
in under 3 yrs
<1K → 70K
Monthly SEO uniques
(2 creators + 2 editors)
15+
Paid channels
tested + tracked
$250K
Analytics pipeline
in 5 months (GTM)
Collabspot Dec 2016 → Jan 2019
VP of Business Development & Strategic Partnerships (Fractional)

CRM integration tool, ultimately acquired by SugarCRM.

15% → 35%
Close rate
(+120%)
$350K+
ARR per launch,
3-month windows
45+
Reseller channel
(drove largest deals)
Kings and Lions Dec 2012 → May 2019
Founder & CEO

My own marketing agency. B2B and B2C. Where I learned to deliver fast and stay sharp across multiple clients at once.

$450K+
ARR at peak
$1.5M+
ABM pipeline in 6 mo
(across 3 clients)

Want to work together?

Full-time, fractional, or just kicking around ideas — happy to chat.

Work with me →